Project Goals

Create eye-catching paid social content designed to stop landscapers mid-scroll. The campaign needed to highlight how Aspire’s platform drives performance in the landscaping industry while also empowering field employees to take pride in and ownership of their work.

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Solution

We developed a bold visual concept that draws a parallel between high-performance sports and high-performance landscaping. By channeling the intensity, discipline, and teamwork of athletic environments, we showcased landscaping professionals as powerful, skilled, and essential to business success, making their role feel both heroic and vital.

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My Responsibilities

I led the creative direction for the campaign, developing the core concept and overseeing execution. I guided my designer and video editor through the production of both static and video assets, ensuring the final work delivered a compelling message and visual impact.

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Static