Project Goals

The stock photos we’d been using weren’t cutting it. They felt bland, didn’t connect with our customers, and the equipment shown wasn’t even the right kind. What we needed was something fresh and real, with actual customers using real equipment on real jobs.

​

Solution

I hit the road and visited our customers all across the country, capturing photos and video footage right on site. I documented their day-to-day work from every angle, shooting everything from still images to B-roll. We also filmed interviews with different employees to get their stories and perspectives.

​

Once the shoots wrapped, the footage was edited into customer overview and testimonial videos. The photos and videos became a core part of our media, showing up everywhere from the website to paid social ads. The result brought a genuine, authentic feel to our brand.

​

My Responsibilities

I was responsible for producing and directing all the shoots, from planning to execution. I was the main point of contact for customers, production crews, and all involved. I managed the budgets for each shoot and was the only company representative on set. The whole process was hands-on and completely under my control.

​

Still Images