Business Challenge
Each year, the PCT Top 100 recognizes the top pest control companies in the country, and more than 30 of our customers made the list. We wanted to celebrate their achievement in a way that felt memorable and worthy of the accomplishment while creating a stronger connection between our brand and our most successful customers.

Creative Strategy
Rather than sending a traditional plaque or trophy, I developed the idea of custom championship belts that celebrated our customers like true champions. The goal was to create an award recipients would genuinely want to display, photograph, and share.

Each belt featured engraved metal plates, hand-painted details, personalized customer names, and subtle FieldRoutes branding, creating a premium keepsake that reflected the significance of the recognition.

The campaign launched with a teaser email designed to build anticipation before the awards arrived. Each belt was delivered with a custom postcard inviting recipients to share their recognition through a social media contest, extending the campaign beyond the initial unboxing and encouraging customer participation.

Impact
The campaign transformed customer recognition into a memorable brand experience that celebrated client success while strengthening customer relationships. The response was overwhelmingly positive, and the program became an annual tradition that customers looked forward to each year. The social media component encouraged customers to share their awards publicly, extending the campaign's reach and generating additional brand visibility through customer advocacy.

My Role

I developed the campaign concept and creative direction, designed the championship belts, partnered with the manufacturer to balance premium quality and cost, and created supporting campaign assets across email, direct mail, and social media to deliver a seamless experience from the first teaser through the final celebration.