Project Goals

CodeLaunch is a high-energy seed accelerator event that brings together early-stage tech startups and professional dev teams to fast-track their MVPs and get them in front of investors. The Dallas event was a big one with tons of creative needs across a wide range of platforms. We needed a visual identity that matched the scale and excitement of the event while keeping everything cohesive and on brand.

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Solution

To match the fast-paced, innovative vibe of CodeLaunch, I developed an all-new event aesthetic from the ground up. The goal was to make everything feel modern, polished, and worth paying attention to—something that would appeal to tech pros, founders, and investors alike.

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From bold color palettes to slick graphics and energetic motion design, every piece of the puzzle worked together to hype the event and create a seamless experience across all touchpoints. That included web graphics, emails, videos, social content, t-shirts, event signage, and more.

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My Responsibilities

This one was all me from start to finish. I created the entire event look and feel, designed dozens of assets across multiple mediums, and shot and edited the promotional videos. I also owned every part of the production process, from initial conception and design to final delivery, making sure everything came together cleanly, consistently, and on schedule.