Project Goals

Drive awareness and adoption of our two “Pro” products, which are premium feature upgrades designed for existing customers. Since these tools are positioned as upsells to our core offering, the campaign needed to resonate with current users and demonstrate clear added value.

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Solution

We built the campaign around a simple, relatable idea: when it comes to specialized work, it’s best to hire a pro. Through humorous, real-life scenarios, we illustrated the pitfalls of DIY solutions and highlighted how FieldRoutes Pro provides the expertise and efficiency pest control businesses need to scale, streamline, and succeed. Each asset reinforced the message that professional tools lead to professional results.

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My Responsibilities

I developed the creative concept of the campaign and wrote all the video scripts. I managed animation production through a third-party, while also collaborating with our in-house video editor to bring the final pieces to life. From concept to completion, I ensured the content was sharp, funny, and on-brand.

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Marketing Pro Videos