Background

Ignite is a three-day user conference that brings together pros from lawn and landscape, pest control, and commercial cleaning. It’s a place where contractors swap best practices, share industry insights, and spotlight the latest tech and software solutions that help their businesses grow and thrive.

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Project Goals

This was the first year both Aspire and FieldRoutes were at Ignite. The big challenge was balancing both brands so customers felt their software was well represented. On top of that, we needed a theme that captured the excitement of Las Vegas without falling into the usual over-the-top Vegas clichés.

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Solution

We leaned into the shared brand colors and used the leaf logos to create a fresh, combined look that felt familiar to both sides. Instead of going full Vegas glitz, we took a more subtle approach that still brought in that signature Vegas vibe with just the right touch of glam.

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My Responsibilities

As head of creative for both brands, everything visual went through my team. We handled all the videos, theme creation, event banners (over 100 of them), digital assets, print materials, maps, and swag.

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I was deeply involved before, during, and after the event. Beforehand, I managed all design and video needs, worked with breakout speakers on their slide decks, and, thanks to my theatre and improv background, helped ease speakers' nerves and fine-tune speech layouts.

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During the event, I directed the video crew all three days, coordinated with speakers and celebrities on video plans, interviewed vendors and customers for testimonials and footage, and worked closely with the social media team both ahead of time and on site to support their efforts.

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After the conference, I oversaw the creation of testimonial videos, event recaps, and planning materials for next year. I also sifted through thousands of images to pick the best shots.