Project Goals

Put together a quick Valentine’s Day-themed campaign that would stand out in the typically boring world of facilities management. The goal was to drive engagement and pull in some extra MQLs by spotlighting Ecotrak’s built-in service provider network in a fresh, playful way.

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Solution

One of the toughest parts of a facilities manager’s job is finding a reliable service provider when something breaks. Ecotrak’s built-in network makes those connections fast and easy.

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With the campaign landing around Valentine’s Day, I leaned into the idea of finding the one. Instead of romance, it was all about finding that perfect plumber, electrician, or technician. I spoofed dating app ads, pairing catchy headlines with visuals of real-world service providers posed like dating profile pictures. Instantly recognizable to our audience but with just enough of a twist to make it fun.

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Each graphic played off the dating theme while the subheads tied it back to the value of our platform. I also added a little hand-drawn heart to drive home the love connection gimmick.

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My Responsibilities

With the company being very small, I handled everything from concept and copywriting to design. From the first idea to the final graphic, the entire campaign was on me.